Gender neutral designs

The idea behind Minimello came about when searching for bedding for a little girl who likes dinosaurs and robots just as much as rabbits and rainbows.

With nothing fitting the bill, we started sketching and drawing, and fine tuning, all under the supervision of that little girl, the range began to emerge. Designed to appeal to both little girls and boys' tastes, all our products feature colours and fun designs that kids love, without conforming to gender stereotypes, or resorting to plain old, boring "grown up" patterns.

There are already lots of cute options for pink fairies and butterflies and ballerinas, and really bright tractors, superheroes and characters, and if that's what the kids in your lives love, and they sleep easy, then great.

But Minimello is designed with calming colours in mind, and bedding made of quality, crisp, cool GOTS certified, organic cotton with a range of cute characters that both boys and girls will enjoy for years to come.