Colour and meaning - PURPLE

Colour and meaning - PURPLE

Since I’ve started geeking out on colours and their meaning and effects on behaviour, I've become more and more interested in how they can be applied to children's behaviour. There are so many examples and experiments out there over the years, links between colour and behaviour are becoming more recognised and theory has been applied in interior design for professional and medical environments for many years, but it is only now that it is being applied to home interiors products for kids.

Individual colours do have different effects on behaviour, due to both psychological and physiological factors - how the brain and eyes process the "colours" they see. Find out more in the colour science section on, but in the meantime, here are some interesting factoids about colour that I've learnt about that I thought you might find as interesting as I did!


Purple is a challenging one, as many people find purple a mysterious, luxurious colour, with subconscious connotations of large chunks of Cadburys Dairy Milk… oh, just me?? Anyway, lighter shades of purple lose the mysterious qualities, and lavender like tones have the same qualities as blues and greens, as they are on the same side of the cooler spectrum, the opposite end from the energising reds!

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  • Joanna Dunn