Colour and meaning - PINK

Colour and meaning - PINK

Since I’ve started geeking out on colours and their meaning and effects on behaviour, I've become more and more interested in how they can be applied to children's behaviour. There are so many examples and experiments out there over the years, links between colour and behaviour are becoming more recognised and theory has been applied in interior design for professional and medical environments for many years, but it is only now that it is being applied to home interiors products for kids.

Individual colours do have different effects on behaviour, due to both psychological and physiological factors - how the brain and eyes process the "colours" they see. Find out more in the colour science section on, but in the meantime, here are some interesting factoids about colour that I've learnt about that I thought you might find as interesting as I did!


The colour pink is a curious one, and in my reading, I’m still slightly confused about its effects. The view is that pink is a calming colour, and, because of this…. Ready…. It’s used in decorating prisons and rooms in mental health facilities in order to try to help calm down the “residents”! Apparently there is evidence that once painted, there was less violence in some prisons painted pink. However pink is also a shade of red, which we generally know as an energising colour, with warmer tones to the more stimulating end of the colour spectrum.

It's likely that the toned down saturation of the colour is the reason it is more relaxing, but Minimello products are generally not pink, due to the abundance of products in these colours, and the mixed message about the effects of the colour.

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  • Joanna Dunn